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Ramadan 2018: Mio’s Ad about Equality is Exactly What We Needed

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Rabat – It’s time to kick sexism out of advertising, and Mio’s strong commercial campaign is doing just that. For Ramadan, the Moroccan detergent brand has released a television ad with a powerful message about gender equality. Through the ad, produced by the agency Rapp, Mio illustrates how domestic tasks can be shared by men […]

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